Content Creation and Social Media

For Equestrian Professionals Who Want to Be Seen, Heard, and Booked

You’re the expert. You’re in the barn, in the saddle, in the truck heading to the next call.
Your time is spent doing the real work—not sitting at a computer trying to figure out reels, captions, or hashtags.

That’s where I come in.

Hi, I’m Rachael Windsor—founder of Well Equestrians, lifelong horse lover, and proud horse mom.

With over a decade of experience in content creation and social media strategy, I help equestrian professionals build a powerful online presence that reflects the incredible work they do every day.

Why me?

I know horses—and I know marketing.

I studied film at the University of Texas at Austin, then worked at GoDaddy, where I created custom graphics, videos, and social media strategies for businesses across the country.

I’ve managed content for:

Statewide government organizations
Tourism departments
Brick-and-mortar businesses
And, of course, my own businesses

I combine technical skill with industry insight to help you create content that’s both beautiful and effective.

Who I Work With

I support professionals across the equestrian world, including:

Horse Trainers & Clinicians
Riding Instructors & Course Creators
Veterinarians, Chiropractors, & Body Workers
Saddle Fitters, Farriers, and Equine Service Providers

You're already an expert in your discipline. My job is to make sure people know that—and want to work with you.

What you'll gain

More of the right followers—and more visibility in your niche
A consistent, professional online presence that reflects your expertise
Enhanced credibility and reputation, both locally and online
Systems to generate passive income, including educational content and digital offerings
Relief from social media burnout, so you can get back to doing what you love